The U.S. Surgeon General has declared e-cigarette use, commonly known as vaping, among young people an epidemic due to its popularity and health risks. One in 5 high schoolers reported vaping in 2018, a nearly 80 percent increase in one year. An entire generation is at risk of nicotine addiction, and millions of kids are already hooked on nicotine with serious implications for their health and future.
That’s why we’re working to end the nicotine trap now.